Client: 30 PRL | Agency: Anthem Branding
Located in the heart of Boulder, 30 PRL is a vibrant, cohesive, mixed-use neighborhood set to open in December of 2021. With its easily-accessible central location, eco-friendly nature, and artsy vibe, 30 PRL offers a modern, urban, and inclusive neighborhood that promotes community and health. Myself and the Anthem Branding team provided brand strategy and logo execution.
My goal for the logo was to reinforce 30PRL’s central location, vibrant community, and sophisticated yet approachable personality. The end result was a unique and highly customized logo for 30 PRL.
I explored different holding shapes paired with modern typography to emphasis the modern yet approachable nature. Playing off of the inclusive quality, I looked for different ways to interconnect the letter forms.
