Creating a system
A purposeful and clear system was needed for brand continuity among the four suet cake flavors. Color blocking was an effective and bold way to indicate the flavor, along with unique ingredient icons. The layout and dark green font color stayed the same throughout, creating consistency throughout the line.
Vision
The visual direction showcased organized typography and simple icons, allowing the product claims to be easy to read. Mixing bright colors with a minimal design would ensure shelf appeal and feel approachable to consumers.
Developing the design
Looking to break out from the competition, the client wanted a bold and fresh design that felt premium and trustworthy. Grids and clean typography allowed all for of the unique and varied claims to be displayed, while still keeping an open and organized layout.
Custom icons
Simple and clean icons were custom made to show the flavor variety, along with additional bird and squirrel imagery. The minimally designed icons give off a friendly and approachable vibe.
