Logo execution
Inspired by the San Clemente community, we created a logo that felt fun, friendly and purposeful. A bold, minimal icon is balanced with modern typography with just the right amount of personality.
I partnered with fellow designer Mia Huang on the main logo execution, and independently brought the brand to life with supporting graphics and color schemes.
For the love of dogs
Founded by pup-loving locals, Lucky Dog will donate to the community’s dog rescues and serve free doggie gelato to the local crowd.
This passion was rooted in the brand strategy and carried out in the graphics and messaging.
Inspiration
Lucky Dog will be the gelato destination for locals and visitors craving a unique taste experience and high-quality menu. The branding reflects the beachy and down-to-earth vibe locals love while also having an approachable and bold feel to entice tourists.
